Adidas, which has made a major push in the skate market in the past several years, is now going through job cuts.
Years of short-sighted business practices in North America are taking a toll despite restructuring efforts.
The brand is the brainchild of Patricia Thornton, formerly of Maui & Sons, and her boss at denim manufacturer Ring of Fire, Eran Bitton.
A talk with Marketing Director Chris Harris about the company’s consistent double-digit annual revenue growth, support of core retail, and the big decision to sell a small number of boards direct for the first time in Never Summer’s history.
We asked Anthony Wilson of Stormriders, Saltwater Wine and Red Herring about how business overall is going, the impact of the terrible fires in the country, and what he thinks about the recent acquisitions of many of the industry’s top brands.