Ikon Pass and Ikon Base Pass holders will have unlimited access at Snow Valley with no blackout dates.
Snow Valley will join Big Bear Mountain Resort, creating a three-mountain destination for the ski and ride experience.
Ikon Pass holders can access destinations throughout California, Colorado, Utah, Washington, Idaho, and Canada.
The acquisition will fuel the expansion of the global leader in ski and snowboard rental delivery.
The Ikon Pass adds Lotte Arai Resort in Japan and Panorama Mountain Resort in British Columbia.
The company has appointed new executive heads of its sustainability, DEI, and community foundation efforts.
The extended four-year agreement targets a multi-season approach to providing resort visitors protective gear.
Todd Bennett is a hospitality and ski industry veteran.
An interview with Alterra Mountain Company CEO Rusty Gregory about how the company is performing and why he is stepping | Read more…
Current President Jared Smith to be appointed CEO; Current CEO, Rusty Gregory, to become Vice Chairman of the Board.