Nike's Roger Wyett to retire

Roger Wyett and Bob Hurley


Nike VP of Action Sports Roger Wyett, a leader who helped Hurley reach a new level in the industry, is retiring, Nike announced Wednesday afternoon.

Scott LeClair - Shop-eat-surf file photo

Scott LeClair, currently VP and GM of Nike Skateboarding and Nike Snowboarding will replace him. Scott, who will also oversee Hurley as Roger did, will report to Jayme Martin, Nike VP & GM of Global Categories, which is a change. Roger had reported to Nike Brand President Trevor Edwards.

Roger served as President and Chief Operating Officer of Hurley beginning in 2005, moved to Nike headquarters to serve as VP of Global Apparel, then returned to Hurley as CEO in 2007 to be close to his family in Southern California.

He was promoted in 2011 to President of Nike Affiliates in charge of Umbro, Hurley, Cole Haan and Converse. During his tenure in that job, Nike made the decision to sell Umbro and Cole Haan to focus on the businesses it thought had the highest growth opportunities.

Last December, Roger was named VP of Action Sports, replacing Sandy Bodecker.

During his tenure at Hurley, Roger was known for his “focus, focus, focus” mantra, which helped Hurley vault into a leadership position in boardshorts, arguably the most important category for surf companies. Hurley’s Phantom boardshort has won SIMA’s Boardshort of the Year award for five years consecutive years.

Roger Wyett - Shop-eat-surf file photo

Roger was also responsible for elevating and rejuvenating the US Open of Surfing in Huntington Beach, and for supporting Agenda’s move to Huntington to run congruent with the US Open, which helped elevate Agenda and propel its growth as well.

While he came from outside the industry, Roger appreciated and believed in the magic of it while questioning some of the old ways of doing business. Many credit his tenure at Hurley with helping the brand reach new heights.

Earlier in his career Roger worked at Disney, and is a good friend of Quiksilver CEO Andy Mooney, also a Disney and Nike alumni.

See Page 2 for Nike’s press release


Press Release:

Nike Names New Vice President of Action Sports
Nike Veteran Roger Wyett to Retire

NIKE, Inc. (NKE) announced that effective immediately Scott LeClair, 47, currently the Brand’s VP and GM of Nike Skate and Nike Snow, will become Nike’s new Vice President of Action Sports. He will be responsible for leading the category as well as for Hurley International, LLC. Nike veteran Roger Wyett, 56, who was previously in the role, has decided to retire.

LeClair joined Nike in 1992 and has led Nike’s skate and snow business since June 2012. He has held previous roles in North America and was GM of Nike’s West Territory based in Los Angeles, before moving to Japan to lead the running category and then the merchandising function. He will report to Jayme Martin, VP & GM of Global Categories.

“We’re very pleased that Scott will lead us forward. He is a proven leader with strong brand expertise and his deep knowledge of Action Sports will be instrumental as we continue to build our business globally,” said Martin.

“Roger is a tremendous leader and his impact over the years at Nike has been significant,” said Trevor Edwards, President of the Nike Brand. “We wish him all the best in his retirement and want to thank him for all he has done to inspire our teams, drive strong business growth and consumer connections across our portfolio of brands around the world.”

Wyett was most recently responsible for the Nike Brand’s skateboarding and snow businesses, as well as Hurley. Wyett first joined Nike in 1994 and was part of the pioneering team that led Nike into the global football business. He has held a variety of roles, including CEO of Hurley, Vice President of Global Apparel and President of the Affiliates.

About Nike

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit and follow @Nike.


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