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  Mountain Dew launches San

Press release:

San Diego, Calif., September 10, 2014 ­– Mountain Dew® is teaming up with one of the most dynamic surfers in the world and long-time San Diego resident, Josh Kerr, to launch a local surf program with San Diego County college surf teams including the University of California, San Diego (UCSD) and Cal State University San Marcos (CSUSM).  In addition, DEW® will sponsor Kerr’s second film project titled “Kerrzy” which will premiere across San Diego County at local college campuses and La Paloma Theater in Encinitas on September 17.

“I’m really stoked to be partnering with Mountain Dew and to help support surfing with a great local program,” said Kerr. “San Diego is a great place to live and I am excited to see DEW continue its authentic role in action sports in a community that really embodies the surfing lifestyle.”

Josh is an amazingly talented surfer and one of the most exciting guys on tour.  We are extremely happy to welcome him to the DEW team,” said Matt Johnson, Marketing Director, Mountain Dew California. “We were looking for the right way to support the San Diego surfing community and teaming up with Josh was the perfect fit.”  

Mountain Dew will support local college surf teams including UCSD and CSUSM, by assisting with club needs and working together to design and create custom gear in collaboration with Kerr and Rusty apparel. The gear will also be made available through a promotion at select local retail shops around San Diego County in Fall 2014.

The upcoming film presented by Rusty and Mountain Dew will feature Kerr along with a cast of friends. Following the premiere, Kerrzy will be showcased at various colleges in the San Diego area including UCSD, California State University San Marcos and San Diego State. For those not in the area, Surfing Magazine will feature the full-length video online during a two-day website takeover on surfingmag.com on October 9 and 10.

Later this fall, DEW and Kerr will also host an Instagram contest, asking fans to share their best Southern California surf spots via the hashtag #DewSanDiegoSurf. Winners will receive custom gear and an opportunity to tour a top surfing destination in San Diego with Kerr himself.

About Mountain Dew

Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com,www.facebook.com/mountaindew or follow on twitter @mtn_dew.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.  At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.