Vans Opens First Official Building in Japan
Vans, the original action sports brand and advocate for creative expression, has opened the first Vans building in Japan, Asia. This 3-floor building located at the center of Harajuku, Tokyo, comprised multiple zones of different product ranges – with 1/F to 2/F displays footwear to apparel and accessories for men and women; and B1 floor dedicates to their skate collection.
As a brand that supports art and street culture, Vans has collaborated with 3 Japanese artists Shigeki Matsuyama, Yutaka and Hirotton to present the Off The Wall spirit through paintings on the in-store walls. All these paintings are specifically created by the artists for the brand in their signature styles to express creativity with the support by Vans.
Vans building also offers various brand experiences to consumers, including in-store activations on action sports, music, art and street culture. The store will also be broadcasting live moments and highlights of Vans annual tournaments, such as Vans Park Series and Vans Musician Wanted, to fill the store with the unique energy that Vans has.
Vans will have exclusive apparel for sale to celebrate the store opening, limited stock only, stay tuned to the Vans Japan Instagram for more information.
Vans Building in HARAJUKU
Open: 13th Jun
Address: Jingumae 6-10-13,Shibuya-ku,Tokyo
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
Vans, “Off The Wall” Since ’66