K-Swiss Appoints Dave Grange as VP of Sales
K-Swiss, the heritage American tennis brand, today announced the appointment of Dave Grange as the new Vice President of Sales for the Americas region. He will assume the day-to-day leadership of the US wholesale business with the goal of finding new opportunities and driving new growth to achieve the aggressive goals set for the coming years.
“Under the new ownership of Xtep, we’ve set ourselves aggressive growth goals and I’m confident that Dave brings the experience and skillset to unlock the vast potential the K-Swiss brand has in the US market,” says K-Swiss President, Barney Waters.
Prior to joining K-Swiss, Dave was the Senior Vice President of Footwear at Lacoste, leading their footwear sales in North America and previously spent 16 years at Pentland Brands, focused on Lacoste Footwear. During this time Dave built exceptional relationships in the wholesale footwear business and achieved exceptional sales results. Dave’s results lead him to be named EVP of Lacoste footwear and eventually to be President of Lacoste Footwear in North America. Dave also spent a year in between his stints at Lacoste and Pentland as the VP of North America for Keds and Pro-Keds.
From the beginning, K-Swiss has been driven by an entrepreneurial spirit when two Swiss brothers moved to California to create a footwear brand focused on tennis. As avid skiers, the brothers took inspiration from leather ski boots to create a tennis shoe that supported the aggressive side-to-side movement. Introduced in 1966, the K-Swiss Classic was the world’s first all-leather tennis shoe and powered some of the best tennis players of the time to win major championships. It quickly gained worldwide acclaim and became a style statement both on and off the court, corn casually in country clubs and just as fashionably on city streets. More than 50 years later, K-Swiss is building from its heritage as an American tennis brand and writing new chapters in its storied history. Paying homage to the hard work of our founders and the competitive nature of the game that inspired it all, K-Swiss is dedicated to outfitting and inspiring the next generation of entrepreneurs.