REEF and Mick Fanning Extend Collaborative Partnership
REEF announced the signing of longtime brand fan, advocate and surfing great, Mick Fanning, for another decade of partnership. As the man behind the hard-working Fanning sandal featuring an iconic built-in bottle opener, Mick’s relationship with REEF has spanned 20 years and with this new partnership, a new chapter to continue the momentum and collaboration will be forged.
With Mick’s strong belief in REEF’s mission and the brand’s admiration of his dedication to his sport and philanthropy, this relationship continues to stand test of time. Through the years, life has also brought on new and inspiring adventures for Mick, ushering in new collaboration potential with REEF. As a new dad, the next wave of Mick’s partnership with the brand will include products for kids and new concepts that continue the legacy of his signature “Fanning” franchise, among others.
Mick also continues to use his platform to help underprivileged and underserved people in need and REEF wants to be a lead partner that supports his positive pursuits in uplifting communities.