REI Names Former Amazon Executive Chief Commercial Officer
Executive Vice President, Chief Financial Officer
Kelley Hall joined the co-op in 2019 as senior vice president, chief financial officer and currently leads strategy, sustainability and finance. She will take on a broader set of organizational responsibilities in her new role, leading the co-op’s efforts to build a future-looking, customer-centric supply chain while continuing to decouple REI’s growth from its carbon footprint.
“I came to REI because I was inspired by the co-op’s purpose and excited about the opportunity to steward the financials of an organization working to truly make a difference in the communities we serve,” says Hall. “As the co-op continues to grow, my role will be to ensure that growth happens sustainably—while building a seamless experience for our customers and members.”
Outside of work, Hall enjoys visiting local beaches and exploring Washington’s San Juan Islands.
Senior Vice President, Chief Marketing Officer
Vivienne Long joined the co-op in 2019 to lead REI’s marketing organization and membership work. Since then, Long has been a champion for the co-op’s membership transformation, racial equity strategy, local marketing efforts and impact work. In her expanded role, she will continue to drive a bold vision for the future of membership and the co-op’s marketing and brand efforts—connecting more people to everything the co-op has to offer and welcoming the next generation of members.
“Serving the co-op as we work to grow our member community to 50 million people, reflective of the diversity of the U.S. over the next decade, is a once-in-a-lifetime opportunity and great honor,” says Long. “The work ahead is so meaningful—and I can’t wait to help lead us toward this north star.”
Outside of work, Long spends as much time as possible with her 15-year-old daughter and mini Australian Labradoodle. Her passions include yoga, kayaking, hiking, and lots of fresh air.
About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 20 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 174 locations in 41 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.