Electric will outfit the Surf Ranch staff with eyewear protection for their long working days at Surf Ranch.
Volcom owner Authentic Brands Group picks Electric to help move Volcom into a new category.
Electric worked with John John Florence on the JJF12.
The California based eyewear brand announces a new partnership with the Las Vegas skateboarder,
Action sports veteran to oversee Northern Florida territory as the brand’s new area rep.
Smith to oversee Electric’s sales in New Jersey, New York, Pennsylvania as the brand’s new east coast rep.
We are trying something new – short audio updates with brand leaders about what their big story is for the | Read more…
The collection is available now.
Member brands and specialty retailers to partner on raising funds for 11 humanitarian organizations.
A talk with Eric about Electric’s changed strategy now that he owns the brand, why Electric’s women’s business is booming, | Read more…