What Vans has learned after 1 year in China
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A Vans store in China
Vans opened its first store in China one year ago. Today, we ask Mitchell Whitaker, VF Corp.’s Director of Action Sports Asia, what Vans has learned in that year about the Chinese market, the differences between the Chinese and American consumer, where Vans is focusing its efforts, if Reef will be launched in the Chinese market and how many stores Vans will have in China by the end of 2009. The number will astound you.
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If you have any trouble and need help, please click here to email our customer care specialist.
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