Zumiez strategies for 2010 and beyond
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Zumiez strategies for 2010 and
Plus, what is working in stores, how the company is tackling weak hardgoods and junior’s sales, and why the company is feeling optimistic. Zumiez plans to build on its momentum from the back half of the year with an increasing emphasis on growing top line sales. The company outlined several initiatives and gave interesting details about its business during an earnings conference call this afternoon, including the continued importance of small brands at its stores.
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