Press Release:

Consumer surfboard expo will stage adjacent to ASR Marketplace offering retailers and consumers a convenient platform to shop surf hard goods.

San Juan Capistrano, CA (May 10, 2010) – Action Sports Retailer (ASR) and Sacred Craft have agreed to stage the summer edition of the consumer surfboard expo bayside in San Diego during ASR. The one of a kind event debuts on Saturday and Sunday, August 14-15, 2010 running concurrently with ASR at the San Diego Convention Center. As with previous Sacred Craft events the public is welcome. The ASR and Class@ASR floors remain business to business only.

“My vision in creating Sacred Craft was to give shapers and surfboard manufacturers a platform and consumers the opportunity to appreciate all of the creativity and talent coming out of the surfboard industry,” explains Scott Bass, Expo Director of Sacred Craft. “By joining with ASR, we keep that vision alive, while extending it to a global audience of the most influential buyers, distributors and media from around the world. In the end, the shaper wins and the entire industry benefits.”

Sacred Craft will feature the widest category range of surfboard designs ever assembled. Over 100 shapers & manufacturers plan to be in attendance including Rusty, Daniel Thomson, Danny Hess, Cooperfish, and Michel Junod. Long, short, no fin, 5-fin, wide, narrow, thick, thin, old, new, wood, foam, carbon, hand shaped, molded, standup, kneeboard, handplane, you name it, the surfboard remains front and center at Sacred Craft.

“Sacred Craft creates an amazing platform uniting the world’s most talented shapers together with consumers. By staging the event adjacent to ASR, we’re making it possible for retailers and media from around the world to experience this unique event and see a wide variety of surf hard goods,” says Andy Tompkins, VP of ASR. “Between ASR, Crossroads, CLASS@ASR and now Sacred Craft, ASR Marketplace will offer an unrivaled and efficient opportunity for retailers and media to see the entire action sports landscape in one convenient location.”

The event’s independent setting upstairs from the ASR floor is the perfect fit for Sacred Craft. The ‘sail pavilion’ area of the SDCC provides an open room with walls of glass, bay breezes and breathtaking views of San Diego Bay. This dynamic environment will allow the focus to remain on the many talented craftsmen, manufacturers and designers exhibiting at the expo, while giving consumers the chance to visit the expo.

Learn more about the events at ASRbiz.com and Sacredcraftexpo.com

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About ASR:

ASR, produced by Nielsen Expositions, is a full service trade show whose goal is to create market and product high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 29th successful year, ASR gathers over 700 action sports brands and approximately 6,000 retail buyers and decision makers two times a year, with spring and summer/fall season shows in San Diego. For additional information regarding ASR, check out ASRbiz.com.

About Sacred Craft:

In the beginning, it was all about the surfboard — the only thing that mattered. From ancient Polynesia to the ASP World Championship Tour; from Waikiki to Maverick’s; from The Endless Summer to Surfline; as the eras passed what we’ve worn or said or listened to or traveled to or read or watched are just sidebars on surfing’s timeline. Because the history of our sport is the history of the surfboard. Nothing has defined the surfing experience more than that on which we ride the waves. Nothing defines the surfer more than his (or her) surfboard. So much more than a tool, the surfboard has become a philosophical icon, a sacred craft, a culturally pervasive symbol of freedom, adventure and enduring youth.