ASR and Class@ASR the One-Stop Destination for Swim

Over 150 brands to show spring 2011 swim lines in San Diego this August 13th-15th

San Juan Capistrano, CA (June 7, 2010) – The world’s hottest swim brands are diving into spring 2011 orders at ASR and CLASS@ASR this August 13th-15th.

Over 150 swim and swim accessory labels spanning high-end designer to international and surf-rooted are set to debut spring lines at the San Diego based events. Spurred by location, a desirable buyer mix and added benefits including a swim focused runway and designated swim area called La Plage, ASR and CLASS@ASR are the west coast’s meeting place for swim in 2010.




“Swim is a diverse, exciting and growing segment of the market for both specialty and boutique retailers,” says Andy Tompkins, VP of ASR.

“With an increased focus on the swim category on both the ASR Marketplace and CLASS@ASR floors, buyers will have a convenient and inspiring experience shopping spring swim lines. In addition, the variety of swim product on the runway stage throughout the show will provide hundreds of media outlets with a targeted look at future trends in the swim category.”

New for 2010, La Plage is a chic meeting place for the swim community at ASR. Lush carpets, ceiling treatments and cozy lounges will mark the distinctly feminine area.

La Plage’s central lounge will feature a DJ setting the mood, aromatherapy and an Addiction NV Cosmetics station. Vote today for the brand making a ‘Splash in Swim’ at ASRBiz.com. The winning brand will be spotlighted on ASR’s runway and other unique marketing opportunities.

ASR presents ‘Fashion Society,’ a young contemporary and swim runway show, twice during ASR, on Friday and Saturday at 3:00 in the new La Plage area.

The show features looks reminiscent of the French Riviera, a mix of luxurious prints and luminescent textures that embody the artistic expression found on the Mediterranean coast. The audience is encouraged to stick around after the runway show to enjoy a glass of bubbly and watch additional looks from some of swim’s hottest brands.

Included in the swim collections showing at ASR and CLASS@ASR are designer lines from a wide variety of manufacturers including L*Space, DESPI, B. Swim, Onda de Mar, Maaji, Red Carter, Luli Fama, Vix, Vitamin A, Trina Turk and Cia Maritima. Surf rooted brands including Billabong, Volcom, Roxy, Body Glove, O’Neill, Fox, Insight and …Lost will show collections that blend fashion forward swimwear with practical pieces designed for more active days.

On page 2: A sampling of brands exhibiting at ASR Marketplace and/or CLASS@ASR


A sampling of brands exhibiting at ASR Marketplace and/or CLASS@ASR:

  • …Lost Swim
  • 24th And Ocean Swim
  • ABS By Alan Schwartz
  • Agatha Ruiz De La Prada
  • Alain Thomas
  • AMBSN
  • Apparel Ventures
  • B Swim
  • Baltex
  • Banana Moon Swimwear
  • Be Creative
  • Beach Rays
  • Beauty And The Beach
  • BECCA By Rebecca Virtue
  • Belusso
  • Betsey Johnson Swim
  • Billabong Girls
  • Blue Water Design Group
  • Body Glove
  • Brette Sandler
  • Burnside
  • Captiva
  • Christina
  • Cia Maritima
  • Cover Me
  • Cover Style
  • Despi Swimwear
  • Ezekiel
  • Fantasizer
  • Fox Swim
  • Havaianas
  • Hermanny By Vix
  • Hobie Swim
  • Honolua
  • Hot Tuna
  • Imperial Motion
  • Inca
  • Insight
  • Karen Keith
  • Katin
  • Kechika Swimwear
  • Kenneth Cole New York Swim
  • Kenny K
  • L Space Swimwear
  • La Blanca By Rod Beattie
  • Laguna Beach Swim
  • Lightning Bolt
  • Lil’ Bettie Beachwear
  • Liza And Tara
  • Local Motion Swim
  • Lucky Brand Bathing Suits
  • Luli Fama
  • Lunada Bay Corp
  • Maaji Swimwear
  • Made by Dawn
  • Manhattan Beachwear
  • Mara Hoffman
  • Marpessa Inc
  • Martha Rey
  • Mas Sas
  • Maui & Sons
  • Maxine Swim
  • MC Company Banana Moon
  • Miss Me Swimwear
  • Nanette Lepore
  • Ocean Current
  • Onda De Mar
  • O’Neill Girls Swim
  • Point Conception
  • Point Kids
  • Poko Pano Swim
  • Puma Swim
  • Quadrant
  • Quiksilver Limited
  • Quiksilver Women
  • Ralph Lauren
  • Rampage
  • Ray
  • Ray Ray
  • Red Carter
  • Reef Swim
  • Rhythm USA
  • Rip Curl Swim
  • RL Blue
  • RL Collection
  • RL Rugby
  • Roxy
  • Rusty Swim
  • RVCA
  • Salon-9
  • Sambaii
  • Sauvage
  • Seaside Brands
  • Silhouette Solution
  • Sitka
  • So Cal
  • Sofia By Vix
  • Split Swim
  • Sprinkles
  • Sports Attitude
  • SRH
  • Starlet
  • Stussy
  • Style West
  • Sunsets, Inc
  • Surf Angel
  • Swim Systems
  • Tavik Swim
  • Trina Turk Swim and Spa
  • True Love & False Idols
  • Vans Swim
  • Vast
  • Vitamin A
  • Vix
  • Voda
  • Volcom Swim
  • Vroom Vroom
  • Wesc
  • Zimmermann

Swim’s found a home on the west coast at ASR’s La Plage and Class@ASR.