Former ASP World #7 and decorated Hawaiian power surfer, Pancho Sullivan, has recently been appointed Rip Curl Hawaii Sales and Marketing Representative.

With 15 years at the helm representing Rip Curl within the Search program, as well as on the ASP World Tour (finishing #7 in 2007), Pancho’s strong work ethic, enigmatic personality, and credibility in and out of the water make him a great candidate to oversee the Rip Curl brand in the Islands.

“”Rip Curl has been an amazing support base for me over the past 15 years of my surfing career, and I look forward to the next phase of my relationship with them,” stated Pancho. “The Rip Curl brand is very strong and it’s a company which is very deep in history and true to its roots as a core surfing company. It has always been at the forefront of innovative surf technology and every one in the company is passionate about making the best products possible.”

Rip Curl USA CEO and President, Kelly Gibson, shares the same sentiment and enthusiasm on Pancho’s transition. “Pancho has been an amazing ambassador and asset to Rip Curl for many years in and out of Hawaii,” Gibson stated. “We look forward to working with Pancho to take the Rip Curl brand to a new level in Hawaii in his next exciting chapter with the company.”