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  Billabong CEO Derek O'Neill.

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  La Jolla Group majority owner Rich Brown with President Bill Bussiere.

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  L*Space Founder Monica Wise with Heather Winters.

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  Skullcandy EVP Dan Levine with Hurley CEO Roger Wyett.

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  Volcom CEO Richard Woolcott on his way to dinner.

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  Ron Abdel of Jack's with Jurgen Schulz of K-5.

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  SIMA's Sean Smith

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  Tiana Becker

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  Fox National Sales Manager James Onstott.

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  Tony Sanchez

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  A Roxy suit.

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  Quiksilver's Steve Tully

ASR had four major events rolled up into one big event – ASR, Class, Crossroads and Sacred Craft.

On Friday, the atmosphere at ASR seemed positive and the show was pretty busy, especially in comparison to the last show in February. Many brands had personalized the ready-made booths, which gave the floor some personality, even though many opted to leave their big branding booths in the warehouses again.

The show included many events, including skate contests, a fashion show, and a press conference about the junior’s market.

Saturday was not quite as busy, however, though Sacred Craft, which was open to the public had a good turnout.

Here are some photos from the show floor. We’ll have lots of brand updates and interviews with executives to come.

Click here to read our reports from Sacred Craft and Crossroads.