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  Frank Delgadillo. Shop-eat-surf file photo.

Press Release:

Costa Mesa, CA / July 13, 2011 – Frank Delgadillo announced today that he, along with his sales, marketing and creative team, will be launching a new brand, CHAPTER.

CHAPTER assembled as a commitment to autonomy founded by a loyal collective of modern minds and artisan hands willing to uphold their creativity as part of a shared common vision of supporting others curating a similar lifestyle.

CHAPTER will strive to design and provide quality, contemporary product that tastefully punctuates a lifestyle inspired by attuned fashion, art, and music, enhanced by social connectivity and significance.

“CHAPTER’s mantra, ‘Nothing More Beyond’ asserts our position that utmost quality doesn’t start and stop at design and the aesthetic of each collection but also extends to the lifestyle we lead, weaving itself into every aspect of our identity” states founder, Frank Delgadillo.

CHAPTER’s collection will feature affordable premium product, such as denim and woven shirting, designed with the highest level of integrity and quality complemented by an equally price conscious seasonal product assortment. Each silhouette will draw upon influence from the CHAPTER family. The collection will continue to evolve as new passions and interests are discovered including the addition of creative home accessories, but will stand to remain true to the sentiments of those who grew up with skate, snow and artistic roots.

CHAPTER will be delivering to select retail for a Spring/Summer 2012 soft launch with a full men’s and women’s collection scheduled for a Fall 2012 debut hitting retail stores globally in July 2012.

CHAPTER will also continue to expand the creative collective of contributors involved with the brand including: photographer Jason Lee Parry, artist and skateboarder Gareth Stehr, photographer Jimmy Fontaine, the band Crocodiles, motorcycle journalist Nelson Kanno, furniture designer Nick Musso and multi-media artist Hunter Longe with more to be revealed after the inaugural launch event scheduled to kick of in October 2011 at their headquarters in Costa Mesa.

CHAPTER’s creative headquarters are located at 2139 Placentia, Costa Mesa, California. Keep updated online at www.joinchapter.com or www.facebook.com/JOINCHAPTER