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  Insight's new Collectable Candle series by brand Creative Director Steve Gorrow

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  Insight's vibe for Spring '13. Photos courtesy of Insight.

I’ve seen Insight getting some great play at large stores like Urban Outfitters and PacSun, and wanted to find out more about what’s new with the brand in the U.S.

 

Insight, birthed in Australia, has roots in the surf and skate world but has also found a lot of success on the fashion stage.

 

Vanessa Chiu of Insight answered some questions for us.

 

Tell us what is new with Insight. It looks like your business is growing with some large retailers such as Urban Outfitters and PacSun?

Insight’s making new and continuing partnerships with the likes of Urban Outfitters, Nordstrom’s, Bloomingdales, along with PacSun. We’re working closely with our retail partners and collaborating with our friends.

 

On the forefront are exciting collaborations with the likes of Uppercut Deluxe, an Australian 1950’s barbershop inspired men’s grooming line. Lots of exciting future collaborations are coming down the pipeline.

 

What are the strongest categories currently for men and for women?

Vanessa Chiu. Shop-eat-surf file photo.

Insight’s in-house designed art-based yardages are always a fan favorite, including the Garage Artist tee graphics. It’s really hard to just pinpoint one category.

 

For the men’s collection, it’s the boardies and button-ups. On the women’s side, the favorites are the dresses and swimwear.

 

Which gender does more business?

It’s pretty split down the middle. The business is almost 50/50. But for spring and summer, it swings heavier to women’s, due to the strength of our swim collection dropping within those seasons.

 

Is the entire product line designed in Australia? How much say does the U.S. team have in design and direction?

Yes, Insight’s motley crew of designers, artists and creatives are based out of Sydney. We work closely with the team. But they do come out to the USA a lot while traveling the world for their design inspirations.

 

Where is Insight USA seeing the most growth? How is your business at the surf and skate shop level?

Insight currently has seen the most growth within the lifestyle/fashion market channels. However, we are stable with our boardsport retail partners, most of who we’ve been in business since the very beginning.

 

What’s next for the brand?

We’ve been anxiously awaiting the official U.S. launch of our Collectables Candle series by Insight’s Creative Director Steve Gorrow.

 

They’re a culmination of Steve’s favorite oddities and eccentricities in the form of collectable artwork to light up your life.

 

 

See the slide show above for images of the candles and more from Insight.