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Press Release:

 

As we come off a tough retail season to say the least, we, at SIA, are striving to help the industry recharge your snow business for 2012-2013. The Retailer to Consumer Marketing Guide is one of several SIA initiatives designed to help increase participation and stimulate purchase of new product from your store.

 

Take the time to refresh yourself with some of the latest—and most affordable—ways to connect with your customer and strengthen your community.

 

The content in this Retailer to Consumer Marketing Guide ranges from traditional print and radio advertising to Instagram campaigns and Pinterest boards and is a great tool to help update your outreach as you prepare for the season to begin.

 

By using some of the ideas in this guide, you can:

» Stimulate excitement in your community with new events & campaigns

» Encourage more customer engagement with your social media efforts

» Increase your marketing presence without increasing your spend

 

The guide offers a range of ideas for the entire season, from sales to family and women’s campaigns, to showcasing the benefits of new gear. It offers headlines, radio and email copy, and social media ideas for Ski, Snowboard, Cross Country, Snowshoe, Freeski, Backcountry and some that address “All Sports.”

 

You’re welcome to implement the ideas in this guide exactly as they are, or tweak them to fit your shop’s various needs.

 

The guide is available both in a printed version and online at snowsports.org/rmg. Printed versions are dropping to all ski/snowboard specialty managements next week. We encourage you to share this guide with your staff.

 

SIA has given you the tools, so enjoy the work and we look forward to seeing you in the shop, on the mountain or at the 2013 SIA Snow Show!

 

We look forward to seeing you at the 2013 SIA Snow Show, if not before!

 

Save the Date:

RMG Webinar

September 19, 2012

2:00pm EST

Sign up here.