Press Release:

Monday, Nov 26, 2012, Montreal, QC – The Endorphin Group is pleased to welcome SoCal based LIRA Clothing to their portfolio of action sports brands. Endorphin will be their new exclusive distributor for Canada.

LIRA Clothing was created in 2007, launching its initial Men’s and Women’s Lifestyle Collection in the early months of 2008 and has never looked back. Located in the Mecca of Action Sports, Southern California and combined with a staff of individuals with deep seeded roots in surf, skate & snow. – “Partnering with a brand like LIRA is fun; they have the right product at the right price plus they have wind in their sails in the US” says Marc-A. Saucier, Canadian brand manager.

For further information on LIRA visit liraclothing.com.