Press release:

SAN CLEMENTE, CA – Electric announced today that Anthony Cazottes has joined the company as Sales Director of Europe, the Middle East and Africa. Anthony Cazottes brings to Electric more than 15 years of experience in the action sports industry.

“I am really excited about joining Electric and the Kering group. The brand vision and philosophy are close to my values and I feel confident we can build a bright future with a great team of people. Despite a tough economy here in Europe I believe we can take Electric to its full potential relatively quickly by being smart on our distribution strategy.” – Anthony Cazottes

“Anthony brings a unique blend of experience, enthusiasm and drive to the Electric team. These qualities coupled with his distribution knowledge and discipline will be key components for the brand reset and positioning in the EMEA markets. This is an exciting time for Electric and everyone involved.” – Reid Pinder, Managing Director of Electric EMEA

ABOUT ANTHONY CAZOTTES

Anthony began his career in the action sports industry at Quiksilver Europe, where he spent six years charting new territory and expanding the brand. In 2004, when Quiksilver bought DC Shoes, Anthony was quickly recruited to manage sales, and eventually pioneered the Corner concept in the core skate business. Starting in 2008 Anthony spent 4.5 years rebuilding the sales team at Nixon Europe. Anthony was most recently Director of Sales for Oxbow, the iconic French surf brand, where he was responsible for the restructuring of the brand’s sales strategy.

ABOUT ELECTRIC

Electric is a global, premium, sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric’s unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position. Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australia. Since 2011, Electric has been a part of the Kering group*, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands (* PPR will become Kering, subject to approval at the Annual General Meeting on 18 June 2013).

For more information, go to: www.electricvisual.com