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  Neff x Richard Sherman launch

Press release:

New York, NY (September 16, 2014) — Neff, a leading lifestyle brand, proudly announces its latest collaboration with the Seattle Seahawks’ Richard Sherman. Fresh off a Super Bowl win, Richard Sherman puts in his unique individual style for the limited edition Neff Brodie sunglasses collection. The collection will be available at Neffheadwear.com and Richard Sherman’s website, richardsherman25.com.

A creative vision between one of pro-football’s most talented players and one of the most relevant brands in youth culture, the Brodie sunglasses will be released in Seattle’s team colors and in chrome. In addition to the limited edition signature colorways, these Brodie sunglasses will be branded with Richard Sherman’s signature.

“Now that football is in season it’s the perfect time to drop this custom Brodie sunglass with Richard Sherman,” says Shaun Neff, Founder of Neff. “Such an amazing experience to work with one of the most animated, nicest and top athletes in the NFL, it’s an awesome privilege and opportunity.”  

Accompanying the launch of the limited edition Brodie collection are five exclusive videos, created by Three-Point Stance, featuring Richard Sherman and his new best friend, Spartacus the Llama. These two unlikely friends are inseparable, whether they are hosting a cooking show, hanging out in the locker room, or making an appearance at a press conference.

“Looks like the truth is out!” says Richard Sherman. “I Want to thank Neff for the opportunity to give my main man, Spartacus, some face time! And yes, my Brodie shades are so clean that they look good on anyone or anything!”

For more information on where to purchase the Neff x Richard Sherman collection, please visit: www.neffheadwear.com

Videos:

“Whaaaaaat”
https://youtu.be/EyvDzpSqJP8

“The Reveal”
https://youtu.be/Hw7G-04g_xk

“So Rude”
https://youtu.be/PKG2tPU7CUk

“Famed”
https://youtu.be/cYUJc6Rr8O8

“Fresh OJ”
https://youtu.be/O1mZd3F-IG8

“Organic Cookies”
https://youtu.be/CIRn0TBqXSc

“Happy Birthday”
https://youtu.be/bd5R9A56mr8

About Neff

Launched in 2002 by Shaun Neff in Southern California, Neff was the first authentic core snow and skate headwear company in the world. Neff is an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe. Neff World Headquarters is located in Camarillo, California and is internationally sold in 45+ countries to select action sports retailers. Neff collaborates with household names such as Snoop Dogg, Deadmau5, Kate Upton and Wiz Khalifa. www.neffheadwear.com

About Three-Point Stance

Los Angeles based Three-Point Stance is a multimedia production company and creative agency that focuses on creating projects and campaigns that tell a story and generate a feeling.  TPS and their team of creatives have worked with a wide range of marketing agencies, global brands, television networks, production companies and digital networks/distributors who trust them to bring ideas to life including Nike, Jordan, Neff, Pepsi, Defy Media, Fullscreen, BBC Worldwide Productions, Ford, Scion, Porsche, Jaguar and more.  TPS’ content and campaigns have garnered 175 million-plus views between theatrical, cable and online audiences, 2013 Cannes Gold and Silver Lion awards, Best Comedy Emmy for a narrative short, 2012 Silver Effie, MTV EMA nominated and more.