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  The Faction Collective bulks

Press release:

The Faction Collective’s newly-launched Full Stack Supply Co. division is pleased to announce major expansion of its sales force in thirteen key markets in Europe and North America.

In Europe, Full Stack added experienced industry leaders including Toby Hammer’s Hammer Products for Germany and Tirol, Grégory Fourcade for Southwest France, Edouard Valence for Western Switzerland, Nico Rimbert for Andorra, Patrik Sannes for Sweden, Juha “Snyffe” Nykänen’s Sailclean in Finland, Patrick van der Graaff’s Rotterdam Agency for Benelux and Alexander Krammel for Austria.

In North America, additions included Nicolas Desroches for Eastern Canada, Redfish Outdoor Associates for the Pacific Northwest, Tom Lane in California and George Manley on the East Coast in addition to its established team covering Colorado, Utah and BC.

Faction formed Full Stack to manage design and distribution of its Faction Skis & Apparel as well as Roxy Skis after a deal with Quiksilver.  Full Stack reports strong sales of Faction’s W1415 products led by its Candide Thovex series, Skiing Magazine’s “Ski of the Year” award-winning Prodigy and cutting edge NASA technology jackets.  In addition to Candide Thovex, Faction has added Adam Delorme and Will Berman to their roster in the past year

“Finding the right fit who understands hardware and apparel, has the mojo of an independent but professionalism of a major and reflects our values isn’t easy”, Full Stack co-founder Alex Hoye says.  “We’re thrilled to partner with some of the best in the industry and keep innovating.”