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  SPY Ken Block series returns

Press release:

CARLSBAD, Calif.—SPY® is happy to introduce its 2015 Ken Block Livery Series—a collection of frames inspired by the bold patterns and highly recognizable cosmic color pallet of Ken’s 2015 livery. Overhauled for maximum smiles per hour, the collection arrives with the Happy Lens™ in several of SPY’s most popular styles—the Discord, Cyrus, Bowie, Logan, Dirk, Flynn—in addition to Ken’s signature Helm. Designed to complement Ken’s 2015 intergalactic Livery, each style burns bright with purple and blue hues offset against vibrant Spectra™ lenses. Available now in stores and online, the Ken Block Livery Series is available with Happy Grey Green with Purple Spectra™, Happy Bronze with Light Blue Spectra™, Happy Grey Green with Pink Spectra™ or Happy Grey Green lenses. MSRP for the Ken Block Livery Series ranges from $90 to $160. View the 2015 SPY Ken Block Livery Series video at https://youtu.be/P0emqN5h4rg.

FEATURES:

– The Bowie, Cyrus and Discord are built from high-quality propionate

– The Dirk, Flynn, Helm and Logan are built from virtually indestructible Grilamid®

– Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness

– Helm features a bonus set of temples in an alternative colorway allowing for custom looks with a single pair of shades

– 100% UV protection

QUOTE:

“As always, SPY killed it when it came to incorporating my livery for this season onto these frames,” said Ken Block. “This year we’ve worked together to incorporate it not only on the Helm, but also six other styles, which is awesome. Choice is everything and I’m excited about being able to switch up my looks on a day-to-day basis while still matching my car and driving suit when I’m at the track.”

HAPPY LENS:

SPY’s color and contrast enhancing Happy Lens is the first and only lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave blue light and UV rays). Research indicates that exposure through the eyes to these “good rays” brings about a number of positive physiological changes, including elevated mood and increased alertness. Similar technology is used by lighting manufacturers in products designed to help with Seasonal Affective Disorder. SPY has a patent pending on this “therapeutic eyewear” and is the only eyewear company with this advanced technology.

This video provides a quick outline of the technology behind the Happy Lens: https://youtu.be/WP73w9JhzEw.