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  Electric appoints Etienne

Press release:

SAN CLEMENTE, CA – Electric is proud to announce that Etienne Pinon has joined the company as Sales Manager EMEA.

“I’m more than excited to join such a great team and start working for a brand that represents the California culture I’ve always loved. Since the early days, Electric has brought amazing eyewear products to the market and the development of new categories makes it even more exciting. Moving to Anglet and working for such a great brand means a lot to me, both personally and professionally. There are tremendous opportunities for Electric in Europe and I can’t wait to push it to the next level.” – Etienne Pinon

“Etienne’s Action Sports and Lifestyle culture along with his extensive experience in sales make him the perfect fit for what Electric needs right now in Europe. His ability to unite the sales force, his market knowledge and insatiable enthusiasm will play a key role in strengthening our partnerships with retailers. I am really excited to have him join our growing team of talents. “ – Anthony Cazottes, GM

ABOUT ETIENNE PINON

Etienne brings more than 15+ years of experience in international sales and the action sports industry. Before joining Electric, Etienne was Head of Sales for Europe at Neff Headwear and prior to that he spent over 8 years as Director of European Sales and Merchandising at Podium where he was responsible for brands like Matix, DVS and Lakai. His strong business acumen is completed by a deep understanding of action sports with Etienne being a passionate skateboarder himself since a young age as well as longtime brand ambassador at Bright Tradeshow.

ABOUT ELECTRIC

Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories. For more information on Electric please visit: electriccalifornia.com