Prana 2014 revenue reaches nearly $100 million

Part of the Prana booth at Surf Expo in 2014 - SES file photo

Several companies have reported 2014 results in the past few weeks, and we are catching up on some information about yoga and lifestyle brand Prana, which is now owned by Columbia Sportswear.

Prana recorded nearly $100 million in revenue in 2014, according to Columbia.

Columbia acquired Prana in June 2014 for $188.5 million in cash. The brand contributed $53.7 million of sales to Columbia in 2014.




In the U.S., the plan for now calls for growth to come from Prana’s existing customers. Prana may be adding additional distribution in the U.S. in the future, but Columbia was not ready to talk about those plans yet.

Columbia believes the biggest growth opportunity for Prana is internationally, where it has a very limited business now.

Columbia believes it can expand Prana to distributors around the world that already carry Columbia brands and understand Prana’s potential.

“We are making good progress integrating Prana, and continue to identify additional opportunities for leverage,” Columbia Sportswear CEO Tim Boyle said in an earnings conference call. “We believe that Prana has the potential to be one of the next great lifestyle brands, and are committed to providing the resources and operational support to pursue the brand’s global potential.”