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  SAXX Underwear Co. appoints

Press release:

PRESS RELEASE  – Vancouver, BC. March 10, 2015 – SAXX Underwear Co. is pleased to announce the addition of Erik Darby as its newly appointed U.S. Sales Director. Darby brings over 14 years of senior sales management experience to this newly created position and will be based in Carlsbad, CA. Most recently Darby was Director of Sales at Oakley. Prior to that he held executive positions as Vice President of U.S. and International Sales at SPY Optic and VP of Sales at Pony.  Darby was also Director of Sales at Converse for over five years during the brands resurgence and ultimate sale to Nike. “I am excited to add someone with Erik’s experience to the SAXX leadership team,” said Tim Bartels CEO of SAXX Underwear. “Erik has managed, led and scaled premium brands in sales leadership roles. Erik will be leading our U.S. sales teams and our multi-channel sales initiatives. This includes leading and executing these initiatives across the Sport, Menswear and Intimates channels.”Since the first production run of 200 pairs, SAXX is now sold in over 1600 retailers across Canada and the United States and is looking to extend its reach globally. The addition of Erik Darby is another sign of the company’s rapid growth and dedication to making the most comfortable men’s underwear available for active consumers.Darby stated, “I’m thrilled to join SAXX. There is so much excitement and positive momentum with the brand; I can’t wait to execute against the strategic initiatives and continue to build upon the success SAXX has experienced in the U.S.”

About SAXX Underwear Co.

Based in Vancouver, Canada, SAXX Underwear Co., a subsidiary of No Limits Sportswear Inc., the category innovator with award-winning patented technology, premium fabrics and progressive designs provides the most comfortable performance driven underwear.

Driven by an entrepreneurial spirit SAXX Underwear was invented in 2006 by Trent Kitsch, an athlete and avid outdoorsman. On a fishing trip to Alaska, Kitsch spent three days in an ocean suit, an experience that left him in extreme discomfort.  With the help of a fashion designer and input from professional athletes along with a small student loan, Kitsch was able to develop his idea of making most comfortable and functional underwear in the market. SAXX is now sold across Canada and the United States both online and through retailers in a variety of styles and colors. For additional information on SAXX Underwear Co. please visit saxxunderwear.com