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  RAJ opens its doors to Oakley

Press release:

Tustin, CA (April, 29, 2015) – RAJ Manufacturing LLC., California based swimwear pioneer, opens its doors as the new licensee for the development, manufacture and global distribution of Oakley Swimwear.

The collaboration between RAJ Manufacturing and Oakley is based on the spirit of technological innovation in lifestyle and active-performance swimwear. RAJ continues to build upon its current roster of water-based active inspired brands. Both RAJ Manufacturing and Oakley are U.S.-based, vertically integrated companies with an emphasis on quality and function.

Speaking to the addition of Oakley Swimwear, President of RAJ Manufacturing, Alex Bhathal stated, “We are thrilled to partner with Oakley. They have built a global lifestyle through product excellence and innovation.  We look forward to extending these values into swimwear.” RAJ will continue to leverage the Oakley brand by offering their expertise in swimwear through innovation & functionality.

Oakley has anchored itself as a leading trendsetter in performance, vision, fit and activity. RAJ Manufacturing and Oakley will partner together on the design process and to tell the Oakley story through an integrated extension of the brand’s Women’s Training line completing the sport/active wardrobe for female consumers on land and water.

For the 2016 collection, each suit is designed with 100% eco friendly fabric, high elasticity to ensure proper fit, correct muscle compression that slows down lactic acid formation and allows for better performance & recovery, and 50 + UV protective fabric.

The collection will be released early October and will be featured in Oakley stores as well as Southern California based SwimSpot in addition to  24/7, 365 days a year on www.swimspot.com and www.oakley.com and select retailers globally.

The Oakley women’s swim line will be sold and distributed globally, and while its U.S. debut is in Miami, the line is being previewed worldwide with key distribution in Europe, Australia, Central America and the Middle East. Retailers will include major department stores and specialty stores. Price points will range from $44 separates to $168 USD for one-piece Halo styles.

ABOUT RAJ

RAJ Manufacturing (www.rajman.com) is the swimwear industry’s leading house of fashion, supplying all major segments of the women’s and children’s market. RAJ is one of the few vertical apparel makers in the U.S. The swimwear maker handles all aspects of product creation in-house, including: design, patternmaking, cutting, sewing, embellishing and distribution from its headquarters in Orange County, California. RAJ designs, manufactures, and markets designer and private label swimwear and cover-ups under globally recognized brand names ATHENA, NEXT, LUXE by Lisa Vogel, Basta Surf, Ella Moss, Splendid, Hurley, Nautica and Reef. For 48 years and counting, RAJ has set the industry standard in design innovation, quality-consciousness, and production flexibility. Throughout its history, RAJ has attracted the best retailers, the best brands, and the best talent in swimwear.

ABOUT OAKLEY

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 750 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.