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  SAXX Underwear Co. teams up

Press release:

Vancouver, BC. – May 19, 2015 – SAXX Underwear Co. is proud to announce a partnership with action sports entrepreneur, professional rally racing driver, star of the award winning Gymkhana viral video series, and H.H.I.C. (Head Hoonigan in Charge), Ken Block. Known for pushing himself – and his cars – to the most extreme limits, Block will collaborate with SAXX on future product designs, signature collections and a variety of marketing and promotional activities.

“I’m excited to partner with SAXX,” said Block. “I truly value the innovation and technology that goes into every SAXX product and I’m looking forward to working on some exciting projects in the future. I am very particular about the brands that I work with, and SAXX offers an outstanding, next-level product I can really get behind. I might be new to the underwear game, but I’ve been wearing them my whole life and I’ve never experienced anything quite like what SAXX has   to offer.

“That said, I never once in my life thought that I’d be an underwear ambassador – nor did I ever think I’d have the type of body that qualified me for that sort of job. I mean, I enjoy a six pack, I just normally have to pick it up at the local store. But I’m stoked that I’m now joining some of the well-known male underwear model greats like David Beckham and Justin Bieber – well, at least in the sense that I am associated with underwear. I can confidently say that I’ve finally arrived… in the underwear section at least.”

Based in Park City, UT, Block continues to push the boundaries of what is possible in both motorsports and in his career as a professional athlete and entrepreneur. Under his Hoonigan Racing Division banner, Block competes in rally across the globe at X Games, Global Rallycross, World Rally Championships, and Rally America in addition to his remarkable freestyle driving in the Gymkhana video series which is on its seventh instalment. The series has garnered more than 300 million views. In April, Block kicked off his 2015 rally season by blitzing the competition at the gruelling International Rally of Whangarei in New Zealand, finishing as the first ever non-Kiwi to win the top prize.

“Ken Block is not your typical underwear ambassador and we don’t make typical underwear. That’s why he’s a perfect fit for SAXX,” said CEO Tim Bartels. “We are thrilled to welcome him to the SAXX team. Ken’s unrelenting drive to push the limits really connects well with our mission to do the same in product innovation and performance. He also brings a distinct style and creative flair along with an impressive background in product development that we’re really excited about. I’m personally looking forward to collaborating with Ken on some exclusive gear and we’re excited to have his input on our future product offerings as we continue to grow our brand. We are stoked to have such a phenomenal athlete representing SAXX.”

Since the first production run of 200 pairs, SAXX is now sold in more than 1,600 retailers across Canada and the United States and is looking to extend its reach globally. The addition of Ken Block is another step in the SAXX commitment to making the most comfortable men’s underwear available for active consumers.

About SAXX Underwear Co.

Developed by an athlete and avid outdoorsman, SAXX Underwear Co. was founded with a mission to revolutionize the core staple of every man’s wardrobe. The company has since grown into an industry leader by creating the most comfortable, design-driven gear.

A subsidiary of No Limits Sportswear Inc. and based in Vancouver, Canada, SAXX manufactures innovative, life changing underwear. Combining several key innovations and built on the foundation of its patented internal mesh panels, SAXX offers a new level of comfort and performance in men’s underwear.

Since 2006, SAXX has carefully crafted products with the best materials and workmanship, each piece designed from the ground up with a sense of adventure and performance. As it expands its operations in North America and globally, SAXX continues to defy convention by pushing the boundaries every day in its pursuit of making truly life changing underwear.

For additional information on SAXX Underwear Co. please visit saxxunderwear.com

About Ken Block:

Ken Block’s rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year that season in the Rally America Championship. Since then, Block has continued to race in the series, racking up numerous overall wins as well as plenty of podium appearances. He’s also accumulated five X Games medals since the start of his career, including most recently taking silver at Global X Games Munich RallyCross in 2013.

In addition to his performance in the car, Block has been a driving force in shedding light on the sport of rally within the United States. His keen branding and marketing acumen, combined with his talents and skills behind the wheel, has also allowed Block to achieve global fame as a rally driver through his wildly successful viral Gymkhana series of videos. With all seven of his Gymkhana videos (plus all associated edits) clocking in at over 300 million views on the franchise in total, they have helped put Block in front of eyeballs around the world. The franchise has also racked up several awards, including making the top 10 viral video charts by Ad Age, as well as the One Show Interactive Gold Pencil Award in the category of Online Films & Video/Long Form – Single, for excellence in an advertising campaign.

In January 2010, Block formed the Monster World Rally Team and signed with Ford to pursue his dreams of racing in the World Rally Championship and in doing so, became one of only four Americans to ever score points in the WRC (more Americans have actually landed on the moon than scored points in the WRC). Additionally, his signing with Ford included campaigning domestically in racing (Global RallyCross Championship, X Games and Rally America), as well as continuing with his Gymkhana driving. In 2012, Block re-named his team Hoonigan Racing Division, with the goal to further push the boundaries of motorsports marketing.

For 2015, Block will compete in the Global RallyCross Championship, X Games, New Zealand Rally, Rally America, and WRC, and a handful of global Gymkhana demos.