• 

  Arnette Eyewear presents new

• 

  Arnette Eyewear presents new

Press release:

Encinitas, CA — Arnette Eyewear, leading eyewear brand known for their classically infused and unconventional designs, continues to offer unique and stylish eyewear with the release of their new Fall 2015 Collection. A wide selection of versatile silhouettes instilled with modern design dominate the five newly launched styles in their sunglasses range, while the three new releases in the optical line exude attention to design and detail in a classic mix of colors and clean shapes.

“We are very excited to release the new Fall 2015 Collection to market,” states Joe Freitag, Global Brand Director. “We’re launching the line by showcasing the D-Street frame alongside long-time surf ambassador Chippa Wilson, as well as introduce the world to a talented and upcoming musician, Jordan Buckelew, alongside the Supplier sunglass, and Improv and Time Stretch RX glasses. With support from these activations for our new designs, the Fall 2015 Collection truly captures the creativity and vision that is the driving force behind the Arnette brand and its fans.“

Key styles in the new sunglasses range include the D-Street, Moniker, and Supplier. The D-Street features lightweight 6-Base lenses, a durable lightweight frame and interchangeable A.C.E.S. temples as part of the Arnette Creative Exchange System. For a more elegant and sophisticated look, the Moniker offers timeless design featuring thin stems and round lenses. The Supplier is a large and bold square frame that screams an aggressive attitude made for all day wearability and toughness.

Additional sun releases include the Straight Cut and Heist 2.0. Highlighting a softer silhouette and lens shape, the Straight Cut is a perfect fit for a multitude of face shapes. The newly designed Heist 2.0 is a modern interpretation of the Arnette classic featuring 8-Base lenses and a large yet clean frame design.

The new styles added to Arnette’s optical collection include the Improv, Drum Machine, and Time Stretch. With a round shape and simple stem design, the Improv is a classic, available in eye-catching color combinations such as Matte Black/Opal grey, Matte Havana/Opal Beige, Matte Black/Havana, and Gloss Black.  The Drum Machine is a balance between aggressive and tranquil. Slightly rectangular and V-shaped featuring a full acetate frame, slim temples, and signature D.O.T. stems. Rounding out the optical range is the Time Stretch, preppy in featuring upward curves and contours that compliment its round shape.

Arnette’s new Fall 2015 Sunglass and Optical Collection is available this July on www.arnette.com and fine eyewear retailers worldwide. Sun collection ranges from MSRP $69.00 – $130, with polarized sku’s starting at $99. Optical collection, all styles MSRP $150

About Arnette

Arnette Eyewear came to life in 1992 in an Orange County garage. Guided by the principle that doing things your way, is the only right way, Arnette sunglasses quickly became the de facto badge for a new generation. Twenty years later, Arnette is found on an eclectic group of personalities from the music, skate, surf and art communities worldwide. For more information on Arnette Eyewear visit https://www.arnette.com

About WeAreTreo

Surfers by Day, DJ’s by night – the entrance of the phenom DJ group WeAreTreo (We Are Tree-oh) onto the music scene in 2013 started with their love for the ocean and all things surf travel, mixed with the late night club scene that went along with it. Growing up in the tight knit community of action sports and surrounded by art, culture, and some of the most covetable brands in youth lifestyle, allowed them to meet, form, and converge a unique group and sound derived from the eclectic industries and musical backgrounds they were individually influenced by at an early age. Their mission to collaborate and collide with the subculture they participate in has been turning heads all the way around. Making heads spin has come naturally to the three as they don’t aim at controlling the crowd at their shows like the other DJ’s, but more at unleashing the crowd alongside with them. With a love for House Music, namely Progressive and Electro House, The Southern California locals WeAreTreo comprised of Ace Future, Trevor Shawn, and Spencer Regan have become a stand-out DJ / Producer collective rooted in curating good times.

With residencies at world renowned night clubs like Marquee Las Vegas and Omnia San Diego, they are quickly taking over the nightlife party scene. Recently releasing hits such as their remix of Sigma’s “Nobody to Love”, and Sia’s “Elastic Heart” and have upcoming dates across the US – they have definitely become the ones to watch. For more info please go to Facebook.com/WeAreTreo