How HippyTree Found Its Own Niche – and Posts Profits – in a Tough Market

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HippyTree Partners Josh Sweeney
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Flannels have become an important category for the brand - Photo courtesy of HippyTree
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HippyTree hybrid shorts have been a top seller - Photo courtesy of HippyTree
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HippyTree's creative - and inexpensive - trade show "booth" at OR - Photo courtesy of HippyTree
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A new HippyTree marketing campaign - Photo courtesy of HippyTree
We talk with the HippyTree partners about the brand’s ongoing growth, how they stay true to their roots in surf and climbing, and the secret operational weapon they have that helps them run a debt-free, profitable business
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