CAKE Teams Up with Christenson Surfboards to Support POW
CAKE , the Swedish manufacturer of lightweight electric performance motorcycles, today announced a new partnership with American craftsman and motorcycle enthusiast Chris Christenson, and his eponymous brand Christenson Surfboards, in an effort to support Protect Our Winters (POW). Custom branded surfboards will debut on CAKE’s website, in support of POW.
Both CAKE and Christenson Surfboards are derived from a passion for gravity sports, developing high-quality performance products, while saluting respect and sustainability. The half Swedish, half Norwegian trailblazer and iconic shaper has been riding motorcycles most of his life. In fact, Christenson’s grandfather grew up on Gotland, the Swedish island where CAKE’s test track lives. Those connections and more immediately drew Christenson to CAKE. While he established his brand as one of the best surf brands in the world, CAKE develops a new category of Light Electric Off-Road Motorbikes (L.E.Os.), optimizing the specifics of an Electric Drive train within an off-road chassis.
“We are so excited for this collaboration,” says Stefan Ytterborn, founder and CEO of CAKE. “To team up with a brand equally developing high-quality performance products while saluting respect and sustainability was an easy decision for us to make.”
“Teaming up with CAKE just made sense,” says Chris Christenson, founder of Christenson Surfboards. “Like with my own brand, I believe that when making an environmentally friendly product, you have to make sure it has three components: (1) it needs to work, and work well, (2) it needs to withstand usage and have that structural integrity, and (3) it needs to look good. CAKE has all those components, and it’s a product we believe in.”
Christenson Surfboards created CAKE branded surfboards, for sale on RideCAKE.com, while proceeds support Protect Our Winters (POW), a nonprofit organization dedicated to turning passionate outdoor people into effective climate advocates. POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change.
CAKE-branded surfboards retail for $1,100 for shortboards and $1,200 for longboards, and are now available on RideCake.com .
CAKE is a Swedish company with a clear mission to contribute to speeding up the transition towards a zero-emission society, while combining excitement and responsibility, by developing light, quiet, and clean high performance electric off-road motorcycles. Its first model, the Kalk, debuted at Denver’s OR and Munich’s ISPO shows in January 2018, and has received numerous accolades, including being recognized as “Best in Show” by several outdoor industry publications. Learn more about CAKE at www.ridecake.com .