Winter Dew Tour Announces Primary Partners for February Event
The annual Winter Dew Tour, presented by MTN DEW® and Adventure Sports Network Group (ASNG) announced today its primary partners for this weekend’s snowboarding and freeskiing competition and festival to be held at Copper Mountain, Colo. February 6-9. MTN DEW® returns as the presenting partner, along with lead partners Toyota, Circle K, Bulleit Bourbon and Don Julio and new partners Copper Mountain, Woodward Copper, Safeway, O’Neill, 10 Barrel Brewing, Smirnoff Vodka, Performix SST and Stomp Sessions; most of which will offer on-site activations to enhance the consumer experience at Dew Tour.
More than 150 athletes representing 20 different countries will compete in individual men’s and women’s ski and snowboard Modified Superpipe, Slopestyle, Streetstyle and Adaptive Snowboard Banked Slalom events; as well as Dew Tour’s signature Team Challenge. The four-day celebration of freeskiing, snowboarding, music and action sports culture offers a calendar full of fan-based activities featuring partners and local organizations located at the Dew Tour Experience, will take place at the base Copper Mountain’s Center Village.
MTN DEW®, the founding partner of Dew Tour since its inception in 2005, will be front-and-center in the Dew Tour Experience this year with the MTN DEW BASE CAMP. The BASE CAMP sampling bar will showcase MTN DEW product samples, customized personal athlete lockers and autograph sessions featuring MTN DEW team athletes Danny Davis, Red Gerard, Julia Marino, Sean Malto and Curren Caples. A highly interactive Spin-to-Win machine will also be available for Dew Tour fans to win a variety of exciting premium items, and in addition to the Dew Tour’s main livestream programming, MTN DEW will present the Dew View – giving online viewers special behind the scenes access to the competition, athletes, partner activations and more.
Toyota returns as the Official Mobility Partner with entitlement of the Modified Superpipe and Adaptive snowboarding competitions and will have a custom Slopestyle branded feature on-course. On-site, Toyota will activate at the Dew Tour Experience to highlight their Prius, Tacoma and 4Runner vehicles, where fans can learn more about each vehicle, build custom Tacoma socks, enjoy an in-vehicle 4Runner rejuvenation station featuring free oxygen and win great prizes while learning about the Prius. Fans will have an opportunity to meet Team Toyota athletes on-site at special autograph signings in the Toyota Warming Lounge, complete with comfy sitting areas and games. Fans can also enter to win a new 2020 Tacoma TRD Pro in Army Green, a matching Burton Snowboard and luggage set on-site as part of the Toyota and Burton sweepstakes. Also returning is Toyota’s complimentary in-town shuttle service, a much-anticipated staple feature offered at annual Dew Tour events. Shuttle service will be offered Thursday – Saturday from 7 a.m. – 7 p.m. and Sunday from 7 a.m. – noon.
Returning partner Circle K will celebrate its presence at Dew Tour with a Wax & Relax lounge, an area for fans to have their snowboard or skis waxed located within a relaxing lounge complete with TVs and sofas.
Safeway joins the Dew Tour as the Official Grocery Partner. Its onsite activation includes interactive fan engagement with a chance to win custom Dew Tour Skis and Snowboards as well as a year’s supply of Mountain Dew products and a year’s supply of Safeway Butcher Block Bacon. A mountain-themed Plinko board will give Dew Tour fans an opportunity to try their luck at winning more prizes.
As Dew Tour’s new host resort and partner, Copper Mountain and Woodward will have a branded on-course Slopestyle feature and will be activating in the Dew Tour Experience area.
Craft brewers and strong supporters of action sports, new partner 10 Barrel Brewing will offer two outdoor mini pubs at Dew Tour. Additional spirit partners include Smirnoff Vodka, Bulleit Bourbon and Don Julio Tequila all of which will be offering product sampling and specialty cocktails in the Dew Tour Experience festival village.
O’Neill Outerwear has joined Dew Tour as its official Winter Dew Tour Outerwear Partner. The sponsorship includes an onsite activation booth and on-course branding. O’Neill will provide clothing to the Winter Dew Tour staff and the livestream and broadcast crew. They will also have an on-site activation booth where fans can play games for the chance to win O’Neill product and prizes.
Nonprofit action sports based partners will activate onsite, including Boarding For Breast Center (B4BC), as well as Colorado-based Strap in for Life and Mountain Vibez.
The entire Winter Dew Tour will be livestreamed in its entirety on DewTour.com, Facebook Live, YouTube and other major platforms for a total of 24 hours LIVE. Additionally, NBC will showcase a 90-minute Women of Dew Tour show on February 15 at 2:30 p.m. ET. The new Dew Tour app will also exclusively offer live scoring in addition to the livestream.
In addition to four days of ski and snowboard competition, Winter Dew Tour includes the SNOWBOARDER and Newschoolers award shows, live music and a calendar of fan-based activities. Spectators will have a front-row seat to the action out of Copper’s Center Village where the event footprint, sponsor activations and Team Challenge will take place. Slopestyle will be held in Copper’s Central Park, an elite-level mountain park facility, and the Modified Superpipe presented by Toyota events will conveniently sit just above the base of Center Village. The Dew Tour festival experience will include live music on the Dew Tour main stage as well as a sponsor village, pro athlete photo-ops, poster signings and more. As always, Dew Tour is free and open to the public.
See the Winter Dew Tour’s schedule of events here (subject to change).