Etnies Adapts and Gets Winterized
October 20, 2020 (Lake Forest, CA) – Today, etnies drops its Winterized Collection featuring some of the brand’s most popular styles. Adapted for comfort and performance, the new Winterized Collection is laced up with Michelin ice control outsole technology, 3M thinsulate and water-resistant technology that was made to adapt to anything.
Within the Winterized Collection, there are three styles: Sultan SCW, Jefferson MTW and Crestone MTW. Available in sizes 5-14, the collection was adapted for comfort and performance in the most adverse conditions.
Derived from the original Sultan shoe, the updated Sultan SCW features a Michelin outsole with ice control technology, outsole adherence on ice, tread traction on packed snow and water resistant repel technology.
The Jefferson MTW showcases a reverse lug tread outsole that protrudes for traction with microfleece insulated, quick drying lining in four colorways.
In conjunction with the Winterized Collection, the Crestone MTW also features water resistant repel technology, 3M Thinsulate, perfect outsole adherence on ice, tread traction on packed snow. The shoe also includes Michelin outsole winter control technology and comes packed in two colorways.
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Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing and BMX riders, and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.
About MICHELIN SOLES project:
JV International is the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded technical soles. The company is based in Italy with its partnership development offices in Como and a design & product development centre in Verona, whilst the headquarters is in Hong Kong China, as well as a production site and an R&D centre. The Italian office handles the entire process, from strategic planning, screening of new technologies, R&D, design development, partner relationship management to marketing and communication activities for the MICHELIN-branded products. (www.michelin-lifestyle.com) soles.MICHELIN.com #michelinsoles