Roark Releases Run Amok
Roark is proud to announce the release of a new path in performance apparel that values expression as much as it does function- Introducing, Run Amok.
Encouraging freedom of expression through movement, the Run Amok collection has the active adventure-enthusiast covered; pillar to post. From trail running, to training for the next mission – there’s something for all who value purpose-built activewear that doesn’t compromise style.
Versatility and detail guide Roark’s progressive path into new markets. Roark ambassadors wanted to run in something just as functional and technical as the best shorts in the market, but not fall victim to the mundane color schemes and complacent designs that plague the category. In true Roark fashion, you’ll find added hand-drawn graphics inspired by Moroccan hieroglyphics, engineered organic patterns and reflectivedetailing. Run Amok tops and bottoms feel like running in your favorite t-shirt, cutoff or shorts, all while reaping the benefits of industry-leading technologies like DriRelease®, Polartec® and feather-light 4-way stretch.
“There’s no better way to see and connect with the world around you than by running through it.” said Ryan Hitzel, Founder & CEO of Roark. “It was clear to me on a soggy run in the Outer Hebrides of Scotland, that there was something Roark could add to the conversation. Our crew didn’t have gear or a brand that intrinsically spoke to us. We wanted our voice to be heard through product that reflected our needs as runners.”
The Run Amok collection will be available on November 20th, 2020 at select retailers, and will also live here. And keep an eye out for unexpected updates and additions to the collection in early 2021. And check out the IG handle here.
For more information on Run Amok please contact the Category Manager, TJ Bottom – firstname.lastname@example.org.
Roark’s 10-year journey around the world has earned its reputation as an adventure lifestyle brand that’s inspired by expeditions, cultures, people and places on the road less traveled. Our collections of Adventure Ready Goods are purpose-built with styling details fit to accommodate your needs from trail to bar.