Introducing Attika Eyewear
It’s estimated, every year one billion pairs of sunglasses get replaced – that’s a lot of waste. In fact, if you broke them down into arms and frames, put it all end-to-end, you’d have enough plastic waste to suffocatingly wrap itself around the Earth more than six times.
Which is why Attika doesn’t make sunglasses from virgin plastic.
We use biopolymers, recycled materials and end-of-life collection to do our best in accelerating the revolution towards sustainable manufacturing and closed loop thinking.
- BIO-POLYMER FRAMES: Our high-performance frames are made mainly from a polymer derived from castor oil rather than petroleum. This reduces the overall CO2 emissions by an impressive 46% compared to conventional materials and is also lighter and more durable than comparable materials delivering increased performance and comfort.
- CASTOR BEANS: Castor beans are a fantastic crop, able to thrive in meager soils where other plants won’t survive, or animals can graze. They are fully traceable, sustainably grown and poses no competition with food, causes no deforestation or use any GMO. And we’re not mining the planet for petroleum.
- RECYCLED FRAMES: A select number of our styles come in recycled plastic frames. These are left ‘raw’ in their uncoloured state and have a beautiful semi-transparent finish. The plastic is collected and recycled locally to our factory and is mainly post-industrial waste.
- ECO-PACKAGING: Our cardboard packaging is all printed on FSC-approved stock, and our microfiber cleaning bag is made from recycled polyester.
- REPAIRS AND END-OF-LIFE COLLECTION: Our customers can just reach out to us and we’ll repair, whenever possible. If we can’t, or the product has simply reached the end of its useful life, customer returns will be recycled. Simple as that.
We’d say that’s a pretty good start – for a start-up. But this isn’t our first rodeo.
Prolific action-sports designer Tony McWilliam, fresh from receiving an Outdoor Retailer Innovation Award for the ground-breaking eco-friendly techwear brand GHOSTS; Faction Skis founder; and the secret weapon behind all of Candide Thovex’s hardgoods and apparel for the last decade has done it again. Together with a crack team of experienced industry vets including world-champion athletes and ex-Nike, Spyder and Scott personnel, Attika is set to accelerate the revolution towards sustainable manufacturing by combining style, performance and eco-friendly materials and processes.
And our purpose – beyond helping the planet lose its plastic belly – is to always give back.
That’s why a portion of revenue goes to support the Fred Hollows Foundation – a non-profit aid organization that focuses on treating and preventing blindness and other vision problems throughout Australia, the Pacific, South and South-East Asia and Africa. Go check them out: www.hollows.org
Thanks for reading. We hope you’re ready for a #LifeInHiRes
ABOUT ATTIKA EYEWEAR
ATHLETES, ARTISTS AND ACTIVISTS: We thrive in the great outdoors – and gather our energy in the mountains, the seas, and the skies. But we also live in cities – urban jungles which allow us to find inspiration through art, music, social interactions, gaming and more – anything the human spirit endeavours to succeed at. We’re all about sharing the passion with friends, family, and community – supporting each other and striving for greater things for our world and the next generation. https://attikaeyewear.com