Hang Loose Launches in the U.S.
Hang Loose, the brand that embodies the spirit of good vibes, friendship, and connection to nature, is launching in the United States. The brand’s history goes back to the 80s, beginning in Brazil in 1982 when Founder Alfio Lagnado created the first boardshorts in the market to support his trips in search of the perfect waves. Hang Loose quickly became known for its commitment to creating high-quality products related to surf and action sports
Hang Loose Pro
One of the defining moments for the brand came in 1986, when Hang Loose created one of the most important stages of the world surfing championship with its Hang Loose Pro Contest. The competition has seen some of the world’s best surfers battle it out, including Tom Carroll, Dave Macaulay, Shaun Tomson, Kelly Slater (who won twice in 2003 & 2009) or Mick Fanning (who also won it twice in 2006/7) and Damien Hobgood (who won it in 2005). The Hang Loose Pro Contest has become a staple in the surfing world, and has helped to cement Hang Loose’s reputation as a brand that is dedicated to the sport.
Values and Shaka
Hang Loose is not just a brand, it is a lifestyle that encourages people to spend more time in nature and have fun with their friends and family. The Shaka and hang loose emblems that are synonymous with the brand are a reminder to live in the moment, to take a deep breath and enjoy life.
The Shaka has also been adopted by many different cultures and groups as a symbol of unity and goodwill. It is often used as a gesture of friendship or solidarity, it has been embraced by people from all walks of life. The Shaka is a reminder that no matter where we come from or what our backgrounds are, we are all connected by our shared love of the ocean, nature, and a relaxed way of life.
We are a product-driven company and we reflect this philosophy when designing and developing, looking for functional, durable, and long-lasting products. High quality and low environmental impact make our top values and that is our focus.
In addition to its commitment to sustainability and high quality, Hang Loose is also known for its unique designs and patterns. Our products are colorful and eye-catching, and feature a range of designs inspired by nature and the surf lifestyle. Hang Loose’s designs are a reflection of our commitment to fun, good vibes, and a laid-back attitude.
100% Organic PIMA cotton
PIMA cotton is a premium cotton variety that is prized for its softness, durability, and luxurious feel. It has many advantages over other regular cotton, including strength, color retention, and resistance to pilling. PIMA cotton from Peru, in particular, is highly regarded for its quality and sustainability.
PIMA cotton represents 3% of the world’s cotton production while Organic Cotton only accounts for 1% (or less).
All of our T-shirts are made from 100% Organic PIMA Cotton, resulting in the best premium T-shirt in the market.
Joining the group of brands that pioneered the technology to protect the ocean, we produce our boardshorts and caps using recycled polyester. We estimate that for each pair of our bottleshorts we save six bottles from reaching the ocean. And for each cap, we save three bottles from reaching the ocean.
In our first season, 69.45% of our production was made using a less harmful production method. Organic cotton and recycled polyester are the two main fabrics we used. We are below what we expected, but we are working on it to get better.
Hang Loose in the US
With headquarters in Oceanside, California, we have built a full team around the Hang Loose Lifestyle. It wouldn’t be possible for us to make this happen if we weren’t true to ourselves. It’s natural for us to team up with people that breathe and live Hang Loose lifestyle every day.
Is all about building genuine relationships, providing value, and creating a comfortable environment for customers. We focus on trust, authenticity, and flexibility, and aim to create long-term, loyal customers through relationship building and customer satisfaction.
We are super excited to be part of the SURFscape event, to be held in Huntington Beach on April 29-30. Since we joined SIMA as members, we believed this is an excellent opportunity for us to showcase our products and values to the surfing community, and to engage with potential customers.
Hang Loose is much more than just a surf brand. It is a reflection of a way of life that is based on good vibes, friendship, and a strong connection to nature. Hang Loose’s commitment to helping develop surfing (and surfers) around the globe has helped to cement its reputation as a heritage brand, rooted in the beach and the ocean with its unique good vibe. Hang Loose has become an iconic brand that is beloved by surfers and beachgoers around the world.