Northern Californian surf brand O’Neill partners up with the international nonprofit organisation Save The Waves Coalition, uniting their efforts in protecting surf ecosystems across the globe. 

“The ocean is alive, and we’ve got to take care of it”, Jack O’Neill. 

Guided by its founder’s pioneering mindset, O’Neill shares with Save The Waves Coalition an unwavering commitment to the preservation of the oceans. For over 20 years, Save The Waves Coalition has gained recognition for protecting, stewarding and defending surf ecosystems on an international scale — with projects in Mexico, Brazil, Australia, Costa Rica, the Maldives and more. The two organisations make a natural fit, rooted in their shared mission. 

“We are excited to partner with Save The Waves Coalition to support their ambition to preserve 1000 surf ecosystems by 2030,” said Tamara Friessnegg, CMO of O’Neill. “This partnership reflects the passion of our founder, Jack O’Neill, for protecting our oceans and its marine life, and embodies our brand’s dedication to this cause.” 

O’Neill has been at the forefront of surfing for over 70 years, and Save The Waves Coalition has recently celebrated its 20th anniversary, marking two decades of notable achievements in its mission. 

“We protect more than surf breaks – we protect surf ecosystems,” says Nik Strong-Cvetich, CEO of Save The Waves. “This means we preserve the wave and the place, i.e., the surrounding environment and its biodiversity, and the livelihoods of local communities. Save The Waves was created on the idea that a breaking wave has the power to inspire and innovate coastal conservation to a whole new level.” 

To find out more about O’Neill and Save The Waves Coalition’s long-term partnership, check HERE. 

About O’Neill: 

O’Neill is the original Northern California surf brand established in 1952 by Jack O’Neill, whose groundbreaking invention — the original wetsuit — changed the surf landscape of multiple generations. Building on that legacy, O’Neill has been pushing the boundaries of innovation, continuing to redefine its world-renowned product and reach new potential through multifunctional and durable designs executed in cutting-edge materials. Read more on oneill.com. 

About Save The Waves Coalition: 

Save The Waves Coalition is an international nonprofit with a mission to protect surf ecosystems across the globe in partnership with local communities. Their conservation efforts have led to the protection and preservation of surf breaks and coastlines from California to Australia, Brazil, Mexico, Chile and beyond. Find more at www.savethewaves.org