Quiksilver Launches Surf The Mountain Campaign
The original surf company, Quiksilver, proudly unveils its latest snow outerwear collection, a fresh assortment of athlete-tested snow gear within the brand’s Surf The Mountain campaign. The collection features performance-enabling essentials for skiers, snowboarders and mountain enthusiasts, delivering functional innovation, style, warmth and comfort optimized for diverse mountain conditions. The Snow Collection comprises multiple capsule collections, including the Gore-Tex Collection, High Altitude Collection and Highline Pro Collection.
From jackets to bibs and pants, Quiksilver’s Snow Collection includes a range of products designed with streetwear aesthetics and subtle nods to the brand’s roots, all with performance as a top priority. Drawing inspiration from Quiksilver’s ’90s archive, the High Altitude capsule delivers high-energy mountain essentials reminiscent of the brand’s iconic styles over the years, from throwback oversized silhouettes to bold retro color blocking. Gore-Tex® fabric used throughout the Gore-Tex capsule delivers top-tier waterproof, windproof and breathable apparel, prioritizing quality and functionality for varied conditions. For the most extreme conditions, Quiksilver’s Highline Pro capsule meets every need, delivering the brand’s best products for peak performance.
The performance-driven range features products designed and tested by Quiksilver professional athletes including Olympic gold medalist Red Gerard, Werni Stock, Sammy Carlson and Austen Sweetin. Having endured rigorous experimentation in the backcountry, the products in the Snow Collection are literally athlete tested and approved. With gear designed to withstand harsh mountain conditions, the assortment delivers technically advanced essentials embodying the brand’s established adventure-seeking spirit.
As with Quiksilver’s previous snow apparel collections, the newly released range is created with the planet and its outdoor playgrounds in mind. The Snow Collection supports Quiksilver’s “Made Better” sustainability initiatives, achieving the following in this season’s assortment:
- 100% of the Snow Collection is made with minimum 30% recycled fibers
- 90% of the Snow Collection is made with minimum 50% recycled fibers
- 65% of the Snow Collection is made with recycled textile waste
Aligned with the apparel collection’s launch, Quiksilver is releasing “Sequencer,” a new full-length snow movie featuring professional snowboarders, skiers and Quiksilver athletes Travis Rice, Red Gerard, Austen Sweetin, Miles Fallon, Harrison Gordon, Griffin Siebert, Noah Peterson, Bryan Fox, Werni Stock and Todd Richards. The movie officially releases on Oct. 13, 2023, and will be available to watch via YouTube.
Quiksilver’s Snow Collection is available for purchase via quiksilver.com.
Surf The Mountain : https://www.quiksilver.com/mens-collection-snow-surf-the-mountain/
High Altitude : https://www.quiksilver.com/mens-collection-snow-high-altitude/
Quiksilver is the original surf company. The industry-leading boardsports brand of Boardriders Inc. was founded by a group of surfers in Bells Beach, Australia, in 1969. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation to be fundamental values. The brand’s identity is represented by its logo, a mountain inside a wave, symbolizing its attachment to boardsports and their playgrounds: the mountains and the waves. Quiksilver products cover the whole range of sportswear, accessories and boardsports gear. Quiksilver is also affiliated with the very best athletes and the biggest events in the history of action sports. quiksilver.com