Stance Nabs Another Former Vans Heavy Hitter
“I am thrilled to announce the appointment of Vicki Redding as our vice president of product,” President David Tichiaz said in a statement sent to SES. “With a stellar career marked by unparalleled success in problem-solving, team building and fostering ingenuity, Vicki brings a wealth of experience and an unwavering commitment to helping Stance realize its full potential in the global market.”
Redding brings long-time industry experience to her position as vice president of product after having previously worked at Vans between 2012 and 2021 as vice president of global product, apparel and accessories before retiring. She also held similar product positions at the La Jolla Group, One Industries, DC Shoes and Quiksilver.
“Coming out of retirement to join Stance was an easy decision to make,” Redding said in a statement to SES. “My passion for product aligns perfectly with their pursuit of creativity, innovation and superior quality. I am honored to be part of this amazing team and look forward to what the future holds.”
Redding’s hire comes after Tichiaz joined the company in May as president, filling a position that had been open since 2019 when John Wilson took the helm as CEO.
At the time of Tichiaz’s hiring, Wilson pointed to what Vans has done historically with its product line expansions to create a “true global brand” as an inspiration for Stance’s future with its new president.
Read Tichiaz’s full statement on Redding here:
“I am thrilled to announce the appointment of Vicki Redding as our Vice President of Product. With a stellar career marked by unparalleled success in problem-solving, team building and fostering ingenuity, Vicki brings a wealth of experience and an unwavering commitment to helping Stance realize its full potential in the global market.
“Vicki has demonstrated an exceptional ability to drive results throughout her career, consistently exceeding expectations and setting new industry standards. Her laser-like focus on addressing consumer needs and solving their problems has been instrumental in building strong, enduring relationships with customers across various brands.
“With a proven track record of building high-performing teams, Vicki has a remarkable ability to cultivate an environment of entrepreneurship and creativity. Her leadership style not only fosters innovation but also empowers team members to take risks and think outside the box, resulting in exceptional product development and market success.
“With Vicki at the helm of our product division, Stance is poised to continue its journey toward becoming a global leader in delivering consumer-centric solutions that break new ground for our consumers. Her extensive experience and innate talent for inspiring teams to achieve greatness will be instrumental in driving Stance’s mission forward.
“Stance is excited to embark on this new adventure together, with the common goal of enhancing consumer experiences, building iconic products, and taking innovation to new heights.”