SURFscape 2024: SIMA Unveils the Ultimate Beachfront Consumer Expo

Venture into the world of SURFscape, where surf meets the outdoors in a coastal setting. Over 100 top surf and outdoor brands will converge along the perfect playground and coastline of Huntington Beach transforming the landscape into an immersive outdoor experience. SURFscape is a vast expo drawing thousands of passionate consumers eager for hands-on gear testing and interaction with leading brands.

From surfboard and wetsuit demos to van life exhibits, health and wellness encounters, a surfboard shapers village, art gallery, advocacy oasis, storyteller’s stage, food trucks, and more—the open-space environment promises a tapestry of experiences.


“Within the world of the outdoor industries, the surf market stands out as one of the most creative and innovative. Bringing together remarkable brands and exceptional products on the beach allows consumers to immerse themselves in the experience,” said Vipe Desai, Executive Director of Surf Industry Members Association (SIMA). “Once someone catches their first wave and feels the stoke, they become a lifelong surfer and dedicated consumer of surf and related outdoor products. Through this unparalleled consumer-facing approach, SURFscape aims to expand the market in a way that breaks new ground.”

Whether you’re an established brand seeking broader market reach or a startup eager to make a splash in the surf and outdoor scene, SURFscape provides the ideal platform to engage your target audience comprised of consumers and industry leading brands to enhance brand awareness, elevate your sales and connect with today’s vibrant consumer.

Explore a range of opportunities, from booth spaces to sponsorship packages. Secure your space now and be an integral part of the SURFscape journey! For booth and sponsorship info, Please reach out to Melinda Simpson at or visit