Entering 2024, surf and active outdoor brands face a rapidly changing retail landscape. With digital advertising’s reduced impact, seen in 42.7% of consumers using ad blockers, brands are pushed towards more effective marketing strategies. The growing demand for personalized shopping experiences, preferred by 73% of consumers, is shifting focus to brands looking to explore creative marketing approaches in customer engagement, particularly in brick-and-mortar stores. Solutions for retail automation and digitalization, like ENDVR, a retail sales enablement tool designed to increase sales in physical stores, are becoming crucial for these brands, offering new ways to connect with consumers and improvise their in-store experience.

To ensure your brand stays ahead in 2024, download the 2024 Retail Strategy Checklist for Surf & Outdoor Brands in Brick-and-Mortar Stores. Check if your brand is equipped with the strategies needed to navigate the industry’s evolving landscape.

Here’s a glimpse of what’s included in the checklist, offering insights into the strategies shaping the future of surf and outdoor brands:

In-Store Experience Enhancement: In today’s retail, in-store experiences impact sales. Effective visual merchandising and customer engagement are key, with neglect causing substantial revenue loss. The National Retail Federation highlights $104 billion wasted annually due to poor in-store execution. Brands must prioritize engaging visual merchandising and ensure product displays are prominently and effectively showcased, avoiding products being left in the backroom. Our checklist can help your brand evaluate the effectiveness of your current in-store strategies.

Adopting Digital Solutions to Support Sales in Physical Stores: Agility and data-driven strategies, like automation, are essential for brands these days. It’s vital to quickly adapt to market shifts and consumer trends. Having the right tools for insights into store performance, real-time sales, and inventory management is key for enhancing customer experiences. Consider if your budget is effectively allocated to digital solutions for retail automation. Our 2024 Retail Strategy Checklist offers guidance to ensure you’re on the right path.

Customer Loyalty and Personalization: Personalization is now central to customer experience. With consumers now favoring personalized interactions, brands who are seeing increased sales are the ones leveraging data analytics to customize their in-store engagement. Tools like ENDVR allow brands to gather this data in real-time, understanding why and what products are selling in each store, and how incentives and e-learning modules are aiding in-store staff in providing the expected customer experience. In fact, ENDVR‘s tools have notably increased in-store staff confidence by 97% in selling brand products.

Digital Advertising Challenges: The diminishing returns from digital advertising, exacerbated by widespread ad blocker usage, call for a new marketing channel. Innovative brands like OTIS Eyewear are partnering with retail sales enablement platforms such as ENDVR to develop more targeted and effective marketing strategies, where they see higher returns on advertising spend.

Key Takeaway: Access the 2024 Retail Strategy Checklist here. This comprehensive guide is crucial for surf and outdoor brands seeking success in today’s market. Check how well your brand is adapting to 2024’s trends and explore growth opportunities in the retail landscape. 

For further insights on how ENDVR can enhance your brand and success stories from similar brands, visit endvr.io and talk with one of our sales experts.