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Photos from Surf Expo

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  • The Roark crew - Photos by SES
  • Eric Thomas of RVCA and Susan Wallace of Aqua East
  • Shannan North of Billabong, GT of VonZipper, Mark Weber of Billabong
  • Ryan Keenan, Ted Li, and Greg Healy of Quiksilver
  • Josh Hoyer of Laird Standup, Lars Svanberg of Main Beach Surf & Sport in Long Island, Laird Hamilton and Tim Garrett, President of Laird's new clothing line
  • Cindy and Kim Ball of Hi-Tech in Maui
  • Courtney Perdue and Susan Duvall of Curl and Sonya Fiske, wife of Billabong CEO Neil Fiske
  • Eric Thomas of RVCA and Ed Leasure and Neil Fiske of Billabong
  • George Karamitos of Maui Nix
  • Body Glove models wearing the nineteen 89 throwback line. Kylie Jenner recently made the suit famous by wearing an original version of her mom's from the 1980s on a trip to Mexico
  • Sasha Dietschi Cooper, formerly the top Burton sales executive, in his new home at the growing Prana brand
  • O'Neill Women's Design Director Rachael Hill
  • Austin Duvall and Garrett Watzka of Duvin Design, which had a very busy booth
  • Kent Stevens of Cova and Tom Brown of 17th Street
  • Surf Expo created a new area for emerging brands called The Neighborhood, which included a popular coffee bar
  • Lucas Dalager of Hansen's, new father Dylan Slater of Rip Curl and Josh Hansen of Hansen's
  • Dakine's Shawn LaRowe, Alistair Nicol and CEO Leslie Lane
  • Quiksilver's Taylor Whisenand, Ted Li and Kiki Prince with Sammy Duvall of Curl
  • Todd Schweinbold, Lance Eddy and Jim Watson of Vans
  • A Hippy Tree motto
  • Josh Sweeney of Hippy Tree
  • Jeff Booth of Sanuk, Kyle Murray and Bill Lammers of Brave New World and Jesse Westmacott of Sanuk
  • The label on a collaboration between Roark and ourCaste
  • A full view of the Roark/ourCaste collaboration shorts
  • Sean Ciminesi and Matt Davis of ourCaste
  • Tim Garrett of Laird, Jurgen Schulz of Shelta and Dave Nash of Sun Diego
  • Mike Mechling of Roark showing Bobby Abdel of Jack's a T-shirt
  • Charlie Setzler of Rusty, Tyler Brown of 17th Street and Jon Kleintop of Rusty
  • Scott Payne of Island Water Sports Miami and Courtney Kincaid of O'Neill
  • Greg Osthus and Jay McGregor of Reef were walking the show, though Reef did not have a booth
  • Eli Marmar and John Gothard of Freewaters
  • Mike Mechling of Roark, Bobby Abdel of Jack's, Surf Expo's Roy Turner and Ryan Hitzel of Roark, which had a very busy booth - or should we say tent
  • Mike Makos, who is now regional specialty manager for Toms
  • Chad Cress, Tim Morse and Sean Fleuriau of Richer Poorer
  • Diana Shinaberry, Gina Molina and Don Niemann of Surf Style
  • Aaron Quigley of Neff
  • Royce Cansler working hard in the Rusty booth
  • Emma White-Pryor and Tiffany McCauley of Ron Jon with Bruce Cromartie of BC Surf & Sport
  • Glenn Brumage, who led a panel discussion at Surf Expo, and Shelby Stanger of Body Glove
  • A lounge area in The Neighborhood

SES spent two days at Surf Expo visiting with brand executives and retailers and we have lots of photos of who we saw during the show.

The talk of the show, of course, was Quiksilver’s bankruptcy filing. Chairman Bob Knight, President Greg Healy and the sales staff spent a lot of time with retailers explaining the go-forward plan.

They obviously did a good job, because nearly every major retailer we talked to seemed pretty optimistic that the filing could ultimately be a good thing for Quiksilver, which is still a very large part of many retailers' businesses.

The other talk of the show was about which brands were at the show and which weren’t, and the challenging timing of the September show given seasonal calendars.

Some of the executives of the brands that were there, including both big brands and emerging brands, however, said they were glad to get extra face time with retailers since there weren’t as many brands there.

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Brands that did not attend this time included Volcom, Hurley, Vissla, Depactus, Electric and others. Hurley chose to invest in a "mobile experience" and visited core retailers to show them a new technology that will be launching and was also busy at the Hurley Pro in Southern California.

Surf Expo announced during the show that it is addressing the date issue next year by adding a special show called “preview days” on June 23 and 24 in Orlando for spring orders.

We’ll have more about that new development in an upcoming story.

On another note, something that we keep hearing is working for retailers is the fishing/ocean trend, and the brands that have popped up recently in that niche are doing well.

 

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