Why Zumiez is Winning at Retail
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Zumiez spends millions of dollars developing its staff each year. Here
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Zumiez CEO Rick Brooks takes a question from a store manager during an executive Q&A. Photo by SES.
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Store managers working in small groups discuss the Zumiez brand as part of their training. Photo by SES.
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Zumiez stores carry different product mixes to reflect their community. Photo by SES.
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Zumiez prides itself on getting new brands first. Photo by SES.
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Jim Bob Hume
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650 store managers attended the recent training in Seattle. Photo by SES.
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Zumiez employees are often high energy - the sales woman in the back
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A store manager moved Thrasher to the back of the store near the skateboards to try to boost skate sales. He didn't need corporate approval to do it. Photo by SES.
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Another sales woman moved the Traplord T-shirt to one of the merchandised outfits because of an upcoming concert. Photo by SES.
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Sketchy Tank has become an important brand for Zumiez. Photo by SES.
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Another store manager turned an accessories stand into a display for head-to-toe looks. Photo by SES.
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Salty Crew and Dark Seas in a prominent spot. Photo by SES.
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Gold chains in front at the Southcenter Mall store. Photo by SES.
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The shoes displayed out front vary by store. Photo by SES.
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A sales associate talks with a customer about Huf weed socks
At this time of retail Armageddon, Zumiez is clearly grabbing market share. We immersed ourselves in the Zumiez world to find out how.
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