Why Zumiez is Winning at Retail

Zumiez spends millions of dollars developing its staff each year. Here
Zumiez CEO Rick Brooks takes a question from a store manager during an executive Q&A. Photo by SES.
Store managers working in small groups discuss the Zumiez brand as part of their training. Photo by SES.
Zumiez stores carry different product mixes to reflect their community. Photo by SES.
Zumiez prides itself on getting new brands first. Photo by SES.
Jim Bob Hume
650 store managers attended the recent training in Seattle. Photo by SES.
Zumiez employees are often high energy - the sales woman in the back
A store manager moved Thrasher to the back of the store near the skateboards to try to boost skate sales. He didn't need corporate approval to do it. Photo by SES.
Another sales woman moved the Traplord T-shirt to one of the merchandised outfits because of an upcoming concert. Photo by SES.
Sketchy Tank has become an important brand for Zumiez. Photo by SES.
Another store manager turned an accessories stand into a display for head-to-toe looks. Photo by SES.
Salty Crew and Dark Seas in a prominent spot. Photo by SES.
Gold chains in front at the Southcenter Mall store. Photo by SES.
The shoes displayed out front vary by store. Photo by SES.
A sales associate talks with a customer about Huf weed socks

By Tiffany Montgomery | Published Oct 10, 2017

At this time of retail Armageddon, Zumiez is clearly grabbing market share. We immersed ourselves in the Zumiez world to find out how.

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