Brixton on Hunt for New CEO
Brixton is on the hunt for a new CEO after its previous leader, Raphael Peck, exited the business at the end of December.
“We appreciate Rafe’s love for the brand and the crazy dedication he gave to the company during his tenure, especially guiding the brand through the pandemic and recent macro headwinds,” said Scott Olivet, operating partner at Altamont Capital Partners, the owner of Brixton.
Olivet sits on the board of Brixton, and is involved in many other companies in board and/or advisory roles including Reef, Future Stitch, and Kandui Inc., among others.
Peck joined Brixton in 2019 after having worked at companies such as online athletic retailer Fanatics, as well as Under Armour and Oakley.
He described his new strategy for Brixton this way in a SES interview in 2019: To grow Brixton beyond its action sports roots to transform into an Americana lifestyle brand that can still play in action sports doors, but also in upscale boutiques as well as in outdoor.
Olivet told SES that Brixton has hired executive search firm Herbert Mines Associates to find the brand’s next leader.
“Herbert Mines started with a cultural immersion in Orange County in early December, visiting independent accounts, Brixton retail, and a sampling of national retailers,” Olivet said. “They met with an independent sales rep, sales associates of action sport retailers, members of the management team, and the board of directors.”
Here at SES, we’ve been hearing there are a lot of people intrigued by the Brixton CEO role, and Olivet confirmed there are quality candidates talking to the company about the job.
“We are thrilled with the quality of interested candidates and both their level of passion for the brand and a common view of the incredible opportunity in front of Brixton,” he said.