Authentic Brands Group has confirmed a raft of licensing deals this month for a number of Boardriders brands, ranging from beach accessories and toys to specialized footwear.

Among the deals is a long-term agreement struck with Santa Monica toy maker Jakks Pacific Inc. for Element, Roxy and Quiksilver among other Authentic Brands Group divisions.

Products made under the agreement will begin rolling out to the market in Fall 2024 with Quiksilver and Element skateboards. In 2025 plans include the design, manufacture and distribution of beach accessories, roller skates, volleyballs and toys for Roxy and some of Authentic’s other brands outside the action sports market, such as Forever 21 and Juicy Couture.

The two companies said distribution under the deal will include a combination of specialty and mass accounts in North America, Latin America, Asia-Pacific, Australia, New Zealand, Europe, Middle East and Africa.

The deal between Jakks and Authentic highlights a few strategies.

For Jakks, the agreement is expected to help it enter new retailers, broaden distribution, build a year-round business and reach Millennial and Gen Z consumers.

For the Authentic brands involved in the deal, it’s expected to, “further drive these brands’ product lines in the outdoor categories and make way for additional collaborations with other Authentic brands,” the companies said in a joint release on the deal.

Other licensing agreements struck this month include one with St. Louis, Missouri safety footwear maker Warson Brands to produce occupational footwear for men and women under DC Shoes and for women under the Roxy label. The agreement covers the U.S., Canada and Europe.

The collections are expected to be sold in workwear and specialty accounts, priced at retail from $90 to $125.

Additionally, Aldo Group was confirmed as the U.S. and Canada licensee for Roxy women and girls footwear, as previously reported by SES in July.

For more on the licensees for the Boardriders group, click here.

---